Traffic acquisition manager – Lisbon

• Full-time
• Permanent contract
• Health & Wellness Sector
• FLUENT FRENCH MANDATORY

A fast-growing B2C company in the health & wellness industry is looking for a Traffic acquisition manager to lead customer acquisition and digital growth. This is a high-impact role for a data-driven, strategic, and hands-on digital marketer with strong experience in performance channels and conversion.

We are a small, agile and entrepreneurial structure with a strong product offering in the health & wellness space. Our mission is to provide high-quality, science-backed solutions that support everyday well-being. We sell directly to consumers and are expanding our digital footprint across European markets.

Key Responsibilities:

• Define and execute the global digital marketing strategy to increase direct customer acquisition & online sales
• Manage and optimize paid media campaigns (Affiliation, Native, Meta, Google, programmatic) with a strong focus on ROAS and performance.
• Lead conversion optimization initiatives (CRO), including A/B testing, landing page improvement, funnel optimization.
• Track and analyze KPIs such as conversion rates, acquisition cost, ROAS, LTV, etc.
• Collaborate with product, content, e-commerce, and CRM teams to align digital strategy with business goals.